August 1, 2017
DMH Advertising selected as agency for Populous, Water.org, Fiorella’s Jack Stack Barbecue
KANSAS CITY, Mo. (August 1, 2017) – DMH Advertising (DMH) has won three significant new pieces of business in the past several months. Global design firm Populous and two major hometown brands, Water.org and Fiorella’s Jack Stack Barbecue, have all recently hired DMH as agency of record or awarded business to the firm.
DMH – an award-winning, full-service advertising agency – will provide strategic planning and marketing communications services for Jack Stack and will partner with Water.org to enhance brand activation along with web design and development. For Populous, DMH will execute and manage a global website redesign.
A global architecture and design firm, Populous creates places that draw communities and people together, like Yankee Stadium, Kuala Lumpur Sports City and the London Olympics. Over the last 34 years, the firm has designed more than 2,500 projects worth $40 billion across emerging and established markets.
“Websites are often the first impression of a brand, and the architecture of a website must align with a brand’s story in order to be successful. This continuity between culture and product is what drives our work around the globe, and is vital to the redesign of our website,” said Jerry Anderson, global chairman, Populous. “From the beginning, DMH collaborated closely with us to formulate a plan for creating a website to expand our brand position and serve all current and potential clients of Populous. We’re very excited to continue working with them.”
Water.org was formed when Gary White and Matt Damon teamed up with one thing in mind: finding smart solutions to the global water and sanitation crisis. For more than 25 years, the global champion of safe water and sanitation has empowered people around the world with access to small, affordable loans to establish a safe water source. To date, they have transformed more than six million lives in 14 countries. DMH will help further strengthen brand recognition to increase support of the Water.org mission.
“Experience and passion are incredibly valuable when it comes to the type of work we do, and DMH joins our team with both,” said Melanie Mendrys, director of brand and marketing, Water.org. “DMH truly understands the importance of sharing our impact, our smart solutions and the stories of lives transformed with access to safe water. We are excited to collaborate with them.”
For Kansas Citians, Jack Stack is a tradition. You don’t have to be in the Kansas City metro, however, to enjoy the famed barbecue. The king of K.C. barbecue makes it easy for customers to share the delicious experience of Jack Stack with anyone, anywhere. The popular restaurant, with five locations in Kansas City, has designated DMH as its agency of record and to handle marketing and communications for its restaurants, catering, and shipping business through fresh creative, digital engagement, integrated media initiatives and search engine marketing.
“Our collaboration with the DMH team already represents a true partnership,” said Ricky Paradise, senior vice president of retail operations, Fiorella’s Jack Stack Barbecue. “We were searching for a results-driven team who could adopt our vision and illustrate what sets Jack Stack apart, and we found that in DMH. They are unwavering in their dedication to teamwork, creative thinking and results. We are confident their work will expand the reach of our brand and help us exceed our growth goals.”
With the new business, DMH continues to solidify its position as an agency that offers fully integrated solutions through collaboration with its diverse base of clients. The agency's tagline of “Be Fearless” will influence its work with Populous, Water.org and Jack Stack as it continues the positive transformations each brand is making.
“Populous, Water.org and Jack Stack are visionary leaders in their categories,” said Paul Diamond, DMH partner and creative director. “We’re honored to be working with three of Kansas City’s most famous and influential brands."
About Populous
Populous is a global architecture and design firm that designs the places where people love to be together, like Yankee Stadium, the London Olympics, and the Super Bowl. Over the last 30 years, the firm has designed more than 2,500 projects worth $40 billion across emerging and established markets. Populous’ comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting. Populous has 14 offices on four continents with regional centers in Kansas City, London and Brisbane. For more information visit populous.com or follow @Populous on Twitter.
About Water.org
For more than 25 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to ensure all people have access to safe water and sanitation -- giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than six million people around the world. Learn more on Facebook or at water.org.
About Jack Stack Barbecue
Founded in 1957 as Smokestack Barbecue, Jack Stack Barbecue is well-known for its smoked-to-perfection ribs, burnt ends, brisket, pulled pork, Hickory Pit Beans and Cheesy Corn Bake. Along with five other restaurants located in the metropolitan Kansas City area, Jack Stack operates a successful catering company that serves events across the nation and a national shipping division that delivers the company's iconic barbecue anywhere in the country. Jack Stack has earned national recognition on several occasions, including being named "Highest-rated barbecue in the country" in a Zagat Survey of America's Best Restaurants. For more information visit jackstackbbq.com.
About DMH
Founded a decade ago on the premise that great work happens when strategy and creativity meet, not when they compete, Kansas City, Missouri-based DMH brings together the right mix of marketing expertise and collaboration to conquer any advertising challenge. The full-service advertising agency has spent the last decade helping brands large and small, near and far, move beyond their comfort zones. DMH clients have come to expect fully integrated solutions from a talented team of designers, strategists, developers, story tellers, planners, buyers and activators whose work stretches across the globe.
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