Creativity alone doesn’t solve business problems, and we are in the creative business. Smart marketing solutions, be they strategic, creative, or technological, don’t simply materialize. There has to be an approach. In our case, we think there can be methodology without falling prey to mindless process.
It starts around a table, client and agency together, discussing objectives, research, the marketplace, competition and brand attributes. From there briefs are created to define the problem and how we will measure success. As the creative concepting begins, we create checkpoints for the client to respond to the work. Nodding heads mean we continue on our path, raised eyebrows mean we pause, address sticking points, and plot a new course forward.
This approach allows us to work in bursts and receive client input at each step. Clients like this because there are no surprises. We like it because it allows us to efficiently produce great work, something clients tend to appreciate.
As you browse our work, you’ll see how we use this approach to build brands, execute projects, and create campaigns. As always, the best way to see us in action is to just give us a call and stop by.
There’s really nothing we haven’t seen or done in regard to advertising and marketing. So below are the general categories that define why most clients seek our help.
(OK fine, we’ll admit we haven’t done something on a blimp yet. There. Happy?)