Adopting a new look to adapt to a new market situation.
A nip here. A tuck there. That’s how the very familiar and beloved BARBRI brand is able to continue to attract new customers from among an ever-changing law student population in the face of growing competition. By working with our client to refresh their image with a new logo, more contemporary look and feel, and new brand voice, we were able to broaden the brand’s appeal. Clean, uncluttered product literature and a more inviting, user-friendly website also enhanced brand engagement and student experiences.