A full-of-life restaurant comes to life in KC.

Media, by all means

Articles and editorials spotlighting Caffetteria were featured in six local media outlets, including an exclusive sneak peek of a photoshoot and two articles in the Kansas City Star. We ran paid media across local print and digital publications as well as multiple out-of-home executions.

Leveraging local influencers

Our research and data led us to an extensive list of Kansas City influencers, who we invited to an exclusive Media Night for a sneak peek of the menu and restaurant interior. 24 influencers attended our Media Night event, each sharing content on social media and/or blogs.

Over 100 pieces of content

from local media and influencers were created from our Media Night alone

New to the neighborhood

To make a friendly splash upon our arrival in the tight-knit community of The Shops of Prairie Village, we hosted a Neighborhood Preview Lunch. Invites were extended to nearby businesses, restaurants and coffee shops for a free meal on the house. In return, we asked attendees to donate to the Halo Foundation.

$800 raised

during the Neighborhood Preview Lunch, providing Halo’s services to 4 children for 1 year

Like, tag, follow, win

Through a series of social media graphics shared once per week on Instagram for the month leading up to the opening, we asked current fans to tag friends in the comments for a chance to win a $25 gift card. This social-specific campaign was supplemental to a thoughtfully-curated organic social feed introducing Caffetteria’s brand to the market, which we launched 6 months prior to the restaurant opening.

Our past and ongoing social content strategy consists of beautiful food imagery, interior décor shots, brand philosophy messaging and user-generated photos. You can view Caffetteria’s Instagram feed here.