Media, by all means
Articles and editorials spotlighting Caffetteria were featured in six local media outlets, including an exclusive sneak peek of a photoshoot and two articles in the Kansas City Star. We ran paid media across local print and digital publications as well as multiple out-of-home executions.
Leveraging local influencers
Our research and data led us to an extensive list of Kansas City influencers, who we invited to an exclusive Media Night for a sneak peek of the menu and restaurant interior. 24 influencers attended our Media Night event, each sharing content on social media and/or blogs.
Over 100 pieces of content
from local media and influencers were created from our Media Night alone
New to the neighborhood
To make a friendly splash upon our arrival in the tight-knit community of The Shops of Prairie Village, we hosted a Neighborhood Preview Lunch. Invites were extended to nearby businesses, restaurants and coffee shops for a free meal on the house. In return, we asked attendees to donate to the Halo Foundation.
during the Neighborhood Preview Lunch, providing Halo’s services to 4 children for 1 year
Like, tag, follow, win
Through a series of social media graphics shared once per week on Instagram for the month leading up to the opening, we asked current fans to tag friends in the comments for a chance to win a $25 gift card. This social-specific campaign was supplemental to a thoughtfully-curated organic social feed introducing Caffetteria’s brand to the market, which we launched 6 months prior to the restaurant opening.
Our past and ongoing social content strategy consists of beautiful food imagery, interior décor shots, brand philosophy messaging and user-generated photos. You can view Caffetteria’s Instagram feed here.
Grand opening campaign posts garnered more than 2,000 comments.
We received 120,000 social impressions and 12,000 profile views from our social platform launch to opening day.
Our Instagram page grew from approximately 500 fans to nearly 2,000 fans from our social platform launch to opening day.