American Pet Nutrition wanted to bolster awareness of their pet food brands in a crowded market space. Our objective, to drive awareness of these brands to pet parents, lead us to think one thing, “road trip!” That’s right, we launched a nationwide mobile food truck tour hitting grocery stores and dog parks across the country to educate pet parents about pet nutrition and positive reinforcement dog training. We also drove trial in-store by leading them down the pet aisle of the grocery store. Along the way, we handed out coupons, engaged face-to-face with our audience and repeatedly landed two network television interviews in over 40+ markets.
Awards: 2018 Gold PRISM-KC Winner - Tactic, Video 2018 Silver PRISM-KC Winner - Campaign, Marketing Consumer Products and Services 2017 Gold AAF-KC Winner - Public Transit Ad 2017 Gold AAF-KC Winner - Integrated Brand Identity Campaign 2017 Silver AAF-KC Winner - Social Media, Campaign 2017 NAMAs Region II Winner - 2017 National NAMA Winner AIGA A13 Winner 2017 How International Design Winner