Most bank and credit union advertising is, well, bank and credit union advertising. But for Mazuma Credit Union, they already had something that stood out from the sea of sameness – their name. So, we took one of their most unique brand aspects and used it to create a fully integrated campaign that showed Kansas City the top-notch banking experience they provide and the passion they have for helping their city thrive. And because their name is so unique, it's a campaign no other bank can copy.
