Scenic Road Productions new identity and website attracts clients in the same way they help clients – by telling beautiful, emotional stories.
For most of their clients, Scenic Road’s website is where the story begins. Their new identity, inspired by wayfinding typography, is set in a 16:9 frame that mimics the on-screen format. With large imagery and concise copy, the website invites the user to connect with the Scenic Road filmmakers and brand visually, in turn showing how that approach builds affinity and trust.
Awards:
2016 Print Magazine Regional Winner
