Brand appeal is a big part of the package.
Standing out amid the clutter of retail pet store shelves.
Speaking of packages, we were asked by ZuPreem to redesign their pet food packaging to quickly distinguish it among an overcrowded and confusing “sea of sameness” where many competitive brands are indistinguishable. Our design was informed by ZuPreem’s reputation for quality and emphasis on optimum nutrition. The packaging is distinctly recognizable and actively promotes product core benefits, as well as easy-to-find nutritional and feeding information.